What’s the Best Landing Page Builder in 2023? Our Top 10 Picks

• Leadpages Landing Page Builder – For Agencies and Small Businesses
• HubSpot Landing Page Builder – Best Overall
• Wix Landing Page Builder – For Building Landing Pages and Websites

Any digital marketer will tell you that getting eyeballs and clicks is a great sign of success and campaign performance. In fact, they’ll often look at metrics in their data and project management software to see how effective their strategies are.

As a marketer or business owner, you can probably figure out an effective strategy for getting traffic to your website. But you may not know how to pique interest, keep attention, and eventually get a conversion (when people answer your call to action by signing up, registering, buying a product, etc.)

Using a landing page is one of the best ways to turn traffic into conversions. These pages inform readers of your value proposition and contain a call to action that may lead to a conversion. A well-thought-out landing page design can boost your conversion rates significantly.

If you aren’t an experienced designer, you can create your own landing pages using a builder that makes the process easy and painless. Some contenders for the best landing page builder include those from HubSpot, Instapage, ClickFunnels, and more. Ready to learn more? Let’s get started!

What is a Landing Page?

A landing page is exactly what the name suggests — it’s a page where consumers “land” when they click a link or visit your website. In essence, landing pages can be any type of page that consumers get funneled to at any step during your campaign.

However, from a digital marketing standpoint, landing pages are standalone and distinct from the rest of your website or homepage.

A landing page is where you can make your value offer, provide someone information for free (or in exchange for sign-ups), or even sell something at a deep discount to get more purchases.

Good landing pages can also do many other things. For example, a compelling page can generate leads by collecting data and gathering contact information for a profitable mailing list. You can even convince consumers to click through to another link, like your e-commerce website.

You can make as many landing pages as you want, each targeting different market segments.

Different Types of Landing Pages and Their Purposes

General landing pages are standard and are often good enough to generate new leads using data capture forms alongside value propositions. However, you can make different landing pages for various purposes like email marketing or to create a viral buzz.

Here are some types of landing pages and their common uses:

• Click-through landing pages usually have no forms or data collection points and commonly act as “middlemen” between your advert and your e-commerce website. It explains what’s on offer and has an unmistakable call to action.
• A squeeze page’s primary goal is gathering emails for mailing lists, making it the choice for email marketing strategies. Squeeze pages are often at the top of the chain or sales funnel. Once the page collects data, it clicks through to the next step.
• Sales pages sit toward the end of sales funnels to persuade consumers to convert. They often contain detailed pitches. Sales pages are ideally well-designed and have good sales strategies and copy.
• A splash page is one of the most basic landing pages you can create. It provides information with straightforward copy and some media like photos or videos. It often contains simple requests, such as yes or no questions or a form to join a mailing list.
• Viral landing pages create awareness of a product, service, or brand. They are often designed to encourage consumers to share the page with their peers.

What is a Landing Page Builder?

A landing page creator is a tool much like a website builder that allows you to (you guessed it!) make landing pages. These tools help you create and deploy landing pages quickly and painlessly. You can get going within a few minutes, provided you already have your copy and media ready to go.

Most of these tools usually employ a drag-and-drop builder where what you see is what you get (WYSIWYG). This type of editor eliminates the need to spend money on hiring designers and developers.

If you’re not confident with your design skills, you can choose landing page tools with templates to make your life easier. Alternatively, you can try Canva, a design app offering many templates to get you started! Create your designs on Canva, then export them to any landing page builder software you choose.

What Makes a Good Landing Page?

 

Some landing pages are more successful at persuasion and conversion than others. Landing pages may fail for one reason or another, such as a lack of perceived value or persuasiveness. For example, some pages may not have a clear enough message or a well-emphasized call to action.

To maximize your chances of success, you might want to design the most effective landing page possible.

Here are a few things that can make a landing page stand out:

• Focuses on the Offer – A good landing page will give consumers the information they were promised when they clicked and do so clearly and succinctly. The focus is on the offer or the call to action.
• Distracts Your Audience – A page that reduces or eliminates distracting elements helps direct consumer attention to what’s most important.
• Intimidates Your Audience – Many consumers are not tech-savvy and may struggle to navigate web pages, with some wanting to avoid large pieces of text. An effective landing page offers a friendly user experience with a simple and clean user interface and short copy. Therefore, it is best to avoid using jargon that might turn someone away.
• Appeals to Your Target Audience – The beauty of using landing page builder software is that you can create as many as you need. Thus, you can create a page specifically for each market segment you wish to target.
• Provides Value – Ensure viewers get something from your landing page, like information or a discounted offer. It can even be as simple as telling people you’ll notify them when your product launches or goes on sale.
• Ensures Mobile Optimization – Countless consumers access the internet through their phones or tablets. Non-mobile-friendly pages can and will deter many from viewing your landing page. Ensuring you design optimized mobile pages is essential to keeping those mobile views and conversions coming.
• Contains Good Copy –  All landing pages have content blocks, often with a mix of media and sales copy. If you want to ensure your content blocks are persuasive and effective, consider hiring a copywriter. You can use tools like Grammarly to check your spelling, grammar, and tone.

When you finish creating custom landing pages, consider thanking consumers who answer your call to action using a pop-up or a simple “thank you” e-mail.

Why Use a Landing Page Builder?

You don’t need to use landing page builder software to create your pages. However, they do offer significant advantages that can make your life much easier overall.

Using a landing page builder is much like using a website builder, as both typically offer similar features to help you get started. These features include:

• Code-Free Drag-And-Drop Editors – These intuitive WYSIWYG editors make it possible to create your landing pages without any technical web or graphic design skills. You can start from scratch or use landing page templates and premade elements that you can customize to fit your branding.
• Mobile-Friendly Results – Landing page builders have professionally designed templates that are compatible with phones and tablets. Builders also let you preview your work-in-progress in various configurations, so you can make sure that your landing page will look good on any screen size. With a landing page builder, you can add mobile-specific elements, such as mobile-friendly forms or click-to-call buttons.
• Built–in Integrations – Most landing page makers offer integrations with various tools and services that can make your sales funnel more efficient and convenient. For example, most builders make it easy to integrate payment gateways and analytics tools.
• Analytics – When you’re running a campaign or pushing a sales funnel, having access to analytics is vital to measuring performance. Thus, if there’s a landing page builder feature you should look for, it should be access to valuable metrics and analytics.

Finally, landing page builders can help you save time and money. Many of these tools offer robust free forever tiers and affordable pricing plans that won’t break the bank. And because builders offer templates and drag-and-drop editors, you won’t need to hire professionals and landing page services to design for you.

Top Contenders: Best Landing Page Builder of 2023

1. Leadpages Landing Page Builder – For Agencies and Small Businesses

 

Rating: 4.5/5

Pricing:

• Standard – $49 monthly or $37 per month paid annually
• Professional – $99 monthly or $74 per month paid annually

Pros:

• 150+ mobile responsive templates available
• One of the more affordable options
• Drag-and-drop editor
• On-page payment solutions

Cons:

• Features like A/B testing, certain integrations, and e-mail triggers are only in the “pro” plan
• The enterprise-level accounts seem to be lacking some features

Leadpages’ tool makes things much easier for you by providing drag-and-drop functionality in their editor. This WYSIWYG method is perfect for creating a page from scratch or customizing one of the many well-designed and mobile responsive templates in Leadpages’ arsenal.

Leadpages is excellent for small businesses since their tool is one of the most affordable on this list. Deploying landing pages is also quick and easy — sometimes, all it takes is a few clicks!

Although Leadpages works well for small business owners, its primary target market appears to be agencies.

2. HubSpot Landing Page Builder – Best Overall

 

Rating: 5/5

Pricing:

• Free Forever

• Starter – (1,000 marketing contacts) –  $50 monthly or $45 per month paid annually
• Pro – (2,000 marketing contacts) – $890 monthly or $800 per month paid annually
• Enterprise – (10,000 marketing contacts) – $3,200/month

Pros:

• Starts with 13 beautiful mobile responsive templates, but you can get more at HubSpot Marketplace
• Affordable starter plan
• A/B testing available for each element
• WYSIWYG editor
• Integrates with other HubSpot tools

Cons:

• Higher tier plans are pricy
• You need to pay more for marketing contacts in excess of your plan’s allowance
• You might not need all the tools you get

If you need more marketing contacts, you can add them to your plan by the thousands. HubSpot is an all-in-one marketing solution through which you can use a free landing page builder. It’s a great option for individuals and smaller businesses, although it is certainly set up for enterprises as well.

HubSpot’s builder features a drag-and-drop editor to make it easier for you to put your pages together. Like many other choices on this list, HubSpot’s offering comes with great customizable templates pre-optimized for mobile users. That way, you won’t need a designer or developer as you create your pages.

One of the great features this tool has is the ability for you to share and display different types of content based on visitor source, device, location, and more.

3. Instapage Page Builder (Postclick)

 

Rating: 5/5

Pricing:

• Building – $299 monthly or $199 per month paid annually
• Converting – custom price. Contact Instapage for more information

Pros:

• 200+ customizable templates
• Drag-and-drop, Instablocks
• Excellent designs
• Easy integration

Cons:

• Enterprise plan can be expensive
• Certain features are only available on the enterprise plan

Instapage is excellent for just about everyone: solopreneurs, agencies, and even enterprises. As their name might suggest, you can get instant pages with Instapage. Well, almost. This company’s tool is super easy to use, and you can create your landing page in mere minutes.

Instapage has over 200 easily customizable templates you can use for various types of landing pages, be it lead generation, app downloads, webinar registration, and more. This tool has a drag-and-drop editor to make it even easier — and with the Instablock feature, there’s no coding required.

Using this builder, you can create solutions for Google ads, retargeting ads, and Facebook ads. You can even create landing pages to match your marketing campaigns and tie these pages to them.

4. Unbounce Landing Page Builder

 

Rating: 4.5/5

Pricing:

• Launch – $90 monthly or $81 per month paid annually
• Optimize – $135 monthly or $122 per month paid annually
• Accelerate – $225 monthly or $203 per month paid annually

Pros:

• WYSIWYG editor
• Dynamic text replacement
• 135+ customizable templates available
• Pop-ups, sticky bars, and more

Cons:

• Some features are only available on premium and enterprise plans
• There is a challenging learning curve
• Pricy low-tier plan

The Unbounce Landing Page Builder is a fantastic choice for marketers who are 100% focused on gaining conversions. They claim to be able to help reduce bounce rates (people clicking off a page without converting), hence the name “Unbounce.” The tool is so reliable that companies like New Balance, Vimeo, and even the New York Times use it.

Within Unbounce, you’ll find key strategies and design elements to help you persuade a user to convert. There are pop-ups, sticky navigation bars, and even dynamic text replacements to hyper-target your landing pages.

5. ClickFunnels

 

Rating: 4.3/5

Pricing: Free for 14 days, then:

• ClickFunnels – $97/month
• ClickFunnels Platinum – $297/month

Pros:

• Easy even for the complete newbies
• Prebuilt funnels included
• A/B testing

Cons:

• Lacking some features
• Fewer options for customization
• Any landing page you create with this tool will look like a ClickFunnels product no matter what you do

ClickFunnels is arguably one of the best tools out there for absolute beginners. Entrepreneurs often use this tool for generating leads, providing information, offering coaching, and running webinars.

ClickFunnels is an excellent solution right out of the box, offering prebuilt funnels such as billing pages and opt-in pages. However, if you are a larger business or if you need more features from your landing page builders, ClickFunnels may not be enough for your needs.

6. Wishpond

 

Rating: 4.5/5

Pricing: Free for 14 days, then:

• Free forever with extremely limited features
• Basic –  $69 monthly or $44 per month paid annually
• Pro – $119 monthly or $77 per month paid annually
• Growth – $199 monthly or $129 per month paid annually
• If you want more marketing leads, you will need to pay extra every month.

Pros:

• A/B testing
• Integration with 300+ services
• Other marketing tools included
• 100+ mobile-ready templates
• Easy to start

Cons:

• 1000 leads maximum at the lowest-tier plan
• Certain features only available on higher-tier plans
• Builder updates may not be prioritized because Wishpond has other products that may sometimes take the focus

Wishpond makes a unique offering — you can create landing pages yourself, or you can opt for “Done For You” pages by developers, copywriters, designers, and project managers at your service.

Doing it yourself is quick and easy, with many mobile-friendly templates available for your convenience. These templates also allow you to integrate custom fields and launch your landing pages within minutes.

7. Mailchimp

 

Rating: 4.3/5

Pricing: Free forever for up to 2,000 contacts, then:

• Essentials – $11/month for 500 contacts
• Standard – $17/month for 500 contacts
• Premium – $299/month for 10,000 contacts
• Custom pricing is available for up to 75,000 contacts
• Mailchimp will charge you an additional fee per month for any overages to your contacts limit

Pros:

• You can tie your landing pages to your Mailchimp campaigns
• Extremely flexible pricing
• Free forever plan
• Not just for email marketing
• The MailChimp form builder

Cons:

• Limited features in the more affordable plans
• Limited features compared to other landing page builders

Mailchimp is an industry-leading email marketing tool, but you may not know that they also have a landing page builder in its suite. Here, you can build landing page after landing page without worrying about the price. Mailchimp’s flexible pricing allows it to grow with you — not to mention it’s one of the most affordable tools on this list.

With all the expertise and experience Mailchimp has in e-mail marketing, it’s no wonder that their landing page builder is fantastic for email marketers and small businesses.

8. Swipe Pages

 

Rating: 4.5/5

Pricing:

• 14-day free trial, then
• Startup: $39 monthly or $29 per month billed annually
• Marketer: $89 monthly or $59 per month billed annually
• Agency: $199 monthly or $119 per month billed annually

Pros:

• Offers plenty of easily customizable mobile-friendly templates
• Many integrations available
• Drag-and-drop editor
• A/B testing
• Access to analytics tools
• Helps you create secure landing pages with SSL encryption

Cons:

• Pricing plans are slightly more expensive compared to other tools
• Editor may lag or perform slowly when working on complex projects
• Not as many integrations as other tools
• No free forever tier

Swipe Pages is a builder that, by design, helps users create high-conversion landing pages efficiently. It offers a wide range of mobile-friendly templates that you can customize using its intuitive drag-and-drop editor.

To make your life even easier, Swipe Pages offer integrations with some of the most popular marketing tools, email marketing platforms, and CRMs. This tool also makes it easier for you to optimize your pages and sales funnels, thanks to the analytics and A/B testing features.

9. GetResponse

 

Rating: 4.5/5

Pricing:

• Free forever plan for 500 contacts
• Basic –  $15 monthly, $12.3/month paid annually, $10.5/month paid every 24 months for 1,000 contacts
• Plus – $49 monthly, $40.18/month paid annually, $34.3/month paid every 24 months for 1,000 contacts
• Pro – $99 monthly, $81.18/month paid annually, $69.3/month paid every 24 months for 1,000 contacts
• Enterprise pricing – Max plan & Max 2 plan — contact GetResponse

Pros:

• Stock photo access
• Full suite of tools
• Publish on GetResponse or your own custom domain
• A/B testing

Cons:

• Enterprise products can get expensive
• Contact-based pricing can cost you

Like HubSpot, GetResponse offers an all-in-one marketing solution for everyone, solopreneur and enterprise alike. It has a powerful landing page builder, but it’s not the company’s main focus, so GetResponse may not prioritize updates for it.

GetResponse’s builder provides an easy-to-launch solution for your landing pages, including countdown timers and access to thousands of stock photos from Shutterstock.

10. Wix Landing Page Builder – For Building Landing Pages and Websites

 

Rating: 4.5/5

Pricing:

• For Websites
  • Connect your own domain (with Wix ads on your page) –  $4.50/month
  • Combo –  $8.50/month
  • Unlimited – $12.50/month
  • VIP – $24.50/month

• Business and ECommerce
  • Business Basic – $17/month
  • Business Unlimited – $25/month
  • Business VIP – $35/month

Pros:

• Many templates available
• Drag-and-drop editor
• You can build all sorts of sites, not just landing pages

Cons:

• Some plans limit your bandwidth
• Fewer options and functions compared to other builders

Wix is very well known for being at the top of the drag-and-drop website creation space, much like Squarespace. This Israel-based company’s goal is to make it extremely easy to launch your very own website. It follows that their landing page builder tool has the same philosophy. Wix has more than thirty templates that you can customize.

However, Wix’s builder creates landing pages with limited use cases, such as under construction, coming soon pages, and lead capture pages. It is, therefore, not ideal for growth marketers who seek a full suite of tools.

The only issue with Wix is your bandwidth is limited depending on your paid plan. The limits are not ideal if you intend to get lots of incoming traffic. However, you can pay for higher-tier plans for unlimited bandwidth.

Why Trust Productivity Spot?

At Productivity Spot, we always try to provide our readers with valuable information to help them make small adjustments to their daily lives. Our primary goal is to help you make these minor adjustments over time so that they can lead to major changes and improvements in the future.

To this aim, we do our best to provide the best and most accurate advice and information we can find. Whether we’re giving you all sorts of tips and tricks or offering up our recommendations for the top landing page creator, you can rest assured that we have fact-checked, researched, and tested products and tools where possible.

Frequently Asked Questions

Can You Create a Landing Page without a Website?

Yes! Before the advent of the landing page generator tools you see here today, it would have been more challenging to create landing pages without the technical know-how. But because landing pages are standalone, you can now use a landing pages app to create yours. Once you get them hosted and connect a domain, you can use them in your marketing campaigns.

How Much Does It Cost to Create a Landing Page?

The cost of a landing page depends on a variety of factors. If you’re doing it on your own, it can cost as little as $50. Using landing page builders, you’ll pay the price for the tool plus the cost of hosting and a domain name. When hiring landing page services to create them for you, the costs may vary and can get all the way up to a few thousand dollars. Landing page companies may offer various packages with different inclusions.

Is It Easy to Use a Landing Page Builder?

Many landing page creators have features that make it easier and more convenient for you to create your pages. Most tools have plenty of landing page templates that take most of the work out, so you can simply upload your content and do some customization.

Conclusion: Which Landing Page Creator is Best?

The best landing page builder will depend on you and your needs. The best way to figure out which landing page builder suits you best is by giving some of them a try so you can get a feel for the builders, their features, and their capabilities.

Deciding might feel daunting, but the good news is most of these tools have free trials to help get you started. Some even have plans that are free forever, though you may end up outgrowing their limitations eventually.

Do you need a little help with visualizing your data in a spreadsheet? Check out this tutorial on how to create a funnel chart in Google Sheets.

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