AI Marketing in 2023: Use Cases, Benefits, & Top Tools

Marketing gods have cracked the code to gain better visibility and brand awareness. Unfortunately, they won’t readily tell you their secret, but we may have the answer behind their success: AI marketing.

Brands and digital marketers incorporate artificial intelligence (AI) into their marketing operations to target consumers, understand their needs and buying patterns, and maintain engagement.

From the most sought-after technologies to boosting customer experience, our guide discusses everything you need to know about marketing and artificial intelligence.

What Is AI Marketing?

Many marketing teams across industries need help with ad messaging and placement. They need to determine the right marketing channels to set up their ads. Although some teams have a plan in place, their efforts may not be accurate or flexible enough.

That’s where AI marketing comes in.

Artificial intelligence marketing solutions use intelligent platforms with AI capabilities. Unlike traditional marketing strategies, they rely on consumer data to create informed decisions for brands.

These AI marketing tools collect crucial customer data such as:

  • Interests
  • Locations
  • Recent activity
  • Buying patterns

AI marketing uses customer data to determine whether your ad messaging will grab people’s attention. It also identifies the platforms that your target audience frequently visits. This way, you can easily modify your content to make them work best for your viewers.

Through such marketing technology, you can enhance your brand’s visibility, gain more customers, and increase sales — all while ensuring efficient operations and systems.

AI Marketing Use Cases

There are plenty of interesting use cases for AI marketing, ranging from creating informed brand decisions to captivating media content. You can use AI marketing to do a myriad of tasks:

  • Create automated decisions
  • Generate relevant content
  • Analyze large chunks of data
  • Media buying
  • Natural language processing
  • Personalize features and content

1. Create Automated Decisions

Brands and digital marketers occasionally struggle with deciding what’s best for their growth and may make poor decisions that lose them money. But AI marketing tools can simultaneously use historical and modern data to encourage better company reach and optimal use of company resources.

2. Generate Relevant Content

It’s normal to run out of ideas for content you can post across your page. But AI marketing can be used to generate short- and long-form releases, as well as create captions, emails, blogs, and other relevant articles to target audiences. Some tools might provide you with fresh content ideas while others may elaborate on your more successful past releases.

3. Analyze Large Chunks of Data

Your marketing team needs to analyze consumer data to ensure that its marketing efforts are effective. With AI marketing, you can gather data from previous campaigns and view your customers’ preferences. This way, you can suggest relevant products and services based on their recent searches and activity.

4. Media Buying

AI marketing can help your team predict the right ad and media placements to reach your target audience. Through these strategies, you can maximize sales and earn greater revenue.

5. Natural Language Processing

Most people are hesitant to use AI for marketing because it sounds unauthentic and robotic. However, artificial intelligence marketing solutions have natural language processing features that replicate human-like language for customer support bots and content creation. It’s still recommended to have native speakers review messaging and content to improve accuracy. This failsafe helps prevents Google’s algorithm from detecting AI-generated content.

6. Personalize Features and Content

If you want to enhance your customer experience, AI marketing can personalize web pages, posts, and emails in real-time to fit your customers’ past preferences.

How to Use AI to Create Marketing Solutions

Machine learning marketing can be expensive for some brands and digital marketers. Therefore, plan your next move before subscribing to a particular AI marketing tool. Start by establishing clear goals and working to integrate these tools into your operations.

A typical marketing strategy with AI tools involves:

  • Establishing clear KPIs
  • Maintaining data privacy
  • Collecting enough consumer data
  • Integrating AI marketing tools with existing systems

1. Establish Clear KPIs

It’s crucial to know what your goals are before choosing an AI marketing tool. After all, they’re there to help you evaluate the success of your marketing campaign. You can also use these key performance indicators (KPIs) to adjust your current strategies.

2. Maintain Data Privacy

A big issue in modern technology is data privacy. Ensure that your systems and processes align with data privacy standards and protocols. This way, you’ll be able to maintain compliance and build trust with your customers.

3. Collect More Consumer Data

Artificial intelligence in marketing uses customer behavior to make accurate decisions for brands. It capitalizes on preferences, buying patterns, marketing trends, and other external factors.

You can compile data from your own CRM strategies, past marketing campaigns, and social media and website analytics. You can also extract data from third-party platforms (like location data and weather data).

One rule of thumb is important when collecting consumer data: Ensure completeness, consistency, and transparency. It needs to be error-free to prevent uninformed decisions.

4. Integrate AI Marketing Tools With Existing Systems

Lastly, integrating AI marketing tools with your existing operations and systems can optimize your marketing strategy, speed up crucial processes, and ultimately help build your brand.

Benefits of Leveraging AI in Marketing

Your marketing team might use AI to reduce data inaccuracies, increase operations, boost revenue, and improve customer satisfaction. With the right AI marketing strategy, your team can make better-informed decisions for your brand while:

1. Creating More Opportunities to Create Targeted Content

AI marketing lets you monitor your consumers’ recent activities and buying patterns. You can use this data to create more targeted posts, emails, blogs, and advertising. You’ll have a better understanding of how to grab attention and ensure that your content matches their preferences.

2. Analyzing Big Chunks of Consumer Data

AI marketing tools can help you analyze and interpret large amounts of consumer data. You won’t have to sit through long hours of research to determine customer needs. You may also reduce potential inaccuracies and uninformed decisions that can cost your company money.

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3. Evaluating Current Marketing Trends

AI marketing helps you closely evaluate current marketing trends. With enough market and consumer data, you can develop more robust marketing strategies and campaigns that target your audience.

4. Identifying the Right Marketing Channels for Your Ads

You can gain a better understanding of the best marketing channels and schedules for your ad campaigns. AI marketing helps you determine the platforms your target audience visits and how to catch their attention more easily.

5. Speeds Up Marketing Efforts

AI marketing is much faster than traditional marketing strategies. Your team can save tons of hours without being required to carry out manual tasks. You can delegate time and effort to other aspects of your marketing strategy.

6. Improves Campaign ROI

With valuable customer insights, create decisions that will benefit you and your brand. You’ll have a clearer vision of where to allocate your funds, place ads, and maintain online engagement.

7. Enhances Customer Satisfaction

When your company personalizes messages and posts to customers, you’ll increase the chances of hooking the right audience with your content.

Best AI Marketing Tools in 2023

The right AI marketing tool is important for a successful marketing campaign and strategy. Compare available platforms and choose one that suits your needs and budget.

To give you a push in the right direction, these are currently the best AI marketing tools to check out:

  • Smartwriter.ai
  • GrowthBar
  • MarketMuse
  • Optimove
  • Surfer SEO
  • InstaText
  • Seventh Sense
  • Grammarly
  • Frase.io
  • Jasper.ai
  • Smartly.io
  • ChatFuel

Let’s take a closer look at each AI marketing tool below:

1. SmartWriter.ai

AI Marketing tool—Smartwriter.ai screenshot

 

Pros

  • 100% cloud-based
  • 30-day money-back guarantee
  • Tons of opportunities for email outreach

Cons

  • Poor user interface

Pricing Plan

  • Basic: $59 per month
  • Popular: $149 per month
  • Pro: $359 per month

SmartWriter is an excellent AI marketing tool for creating and sending personalized emails. It helps you enhance customer engagement while saving time and effort.

Compared to manual email sending, SmartWriter can generate thousands of emails to your target audience, streamlining and personalizing the entire customer journey based on your audience’s recent internet activity. Create custom icebreakers, subject lines, and cold emails. You can even make and optimize backlink outreach.

This AI marketing tool also integrates with third-party tools that can help you generate Instagram comments and Google reviews from scratch. All you need is to input the description of your photo. This capability may not be suitable for SEO, so be sure to review the AI-generated caption before posting your content.

SmartWriter offers a 20% discount for yearly subscriptions. We recommend taking advantage of its 7-day free trial to test out its features.

2. GrowthBar

GrowthBar screenshot

 

Pros

  • Relevant long-form content
  • Useful Chrome extension
  • Great for backlinking

Cons

  • Can take a while to learn

Pricing Plan

  • Standard: $79 per month
  • Pro: $139 per month
  • Agency: $249 per month

If you’re out of content marketing inspiration, GrowthBar may help generate new topic ideas, blog posts, and meta descriptions (while ensuring a higher ranking on Google).

GrowthBar’s GPT-3 AI automates the entire content generation process. It doesn’t only suggest high-ranking keywords: It also recommends outlines, word count, links, images, and even backlinks to increase visibility across your potential audiences.

Out of all the features of GrowthBar, it’s most renowned is its ability to ensure a more human voice. It makes them seem natural and relatable to your audiences. But take care as Google can detect AI-generated content.

You can subscribe to GrowthBar on a monthly or yearly basis (the latter has available discounts).

3. MarketMuse

MarketMuse screenshot

 

Pros

  • High-quality data from research
  • Ability to compare your content with competitors
  • Great content outlines

Cons

  • Expensive pricing plan

Pricing Plan

  • Free
  • Standard: $149 per month or $1,500 per year
  • Premium: Custom pricing

MarketMuse uses AI to generate high-ranking content for your brand by suggesting topics and keywords that your target audience may want to see. While you could use this AI marketing tool to create relevant sales copy, emails, and landing pages, we highly recommend it for longer-form content.

When using MarketMuse, you’ll gain a better understanding of how your content compares with similar, high-ranking competitor copy. In addition, it will show you weak keywords, sentences, and ideas across your draft.

Besides this, MarketMuse can also generate content briefs for your brand as well as KPIs for your pages.

4. Optimove

Optimove screenshot

 

Pros

  • High-quality recommendation engine
  • Great predictive modeling
  • Initial segmentation and micro-segmentation features

Cons

  • Clunky interface

Pricing Plan

  • Build: Custom pricing
  • Grow: Custom pricing

As one of the leading CRM marketing platforms, Optimove is best known for its customer journey features like personalized emails, A/B testing, and lead management.

With this AI marketing tool, create and manage your outbound emails then personalize them to match your audience’s demographics and preferences. Set up automated email responses whenever you’re away.

You can also manage and nurture your leads with Optimove’s lead management capabilities, and its reporting features can also help you adjust your marketing strategy.

5. Surfer SEO

Surfer SEO screenshot

 

Pros

  • Keyword clustering to create a content plan
  • SERP analyzation
  • Easy-to-use interface

Cons

  • Limited integration with third-party apps

Pricing Plan

  • Basic: $59 per month
  • Pro: $119 per month
  • Business: $239 per month
  • Enterprise: Custom pricing

Surfer SEO is an online marketing tool powered by AI. It is designed to boost organic traffic across your social media accounts and website through SEO content optimization.

This AI marketing tool analyzes Google’s SERP — and uses its BERT method — to determine the best keywords to use across your content. By reviewing your top competitors, the program then suggests a similar content idea, structure, and word count.

With this capability, you can generate more high-quality content for Google ranking. In addition, you can write relevant blogs, articles, and posts targeted toward your niche and audience.

When you use Surfer SEO, you’ll come across a draft with different headings and paragraphs prepared by AI. This feature saves you time, but you can always customize the brief to match your writing style and voice.

Similar to GrowthBar, Surfer SEO subscriptions are available on a monthly or annual basis, but a yearly plan comes with a 17% discount. The program also offers a 7-day money-back guarantee.

6. InstaText

InstaText screenshot

 

Pros

  • Rewrites poorly-written content
  • Useful Chrome extension
  • User-friendly editor

Cons

  • Limited writing and editing features

Pricing Plan

  • InstaText One: $11.99 per user per month
  • Business: Custom pricing

InstaText is another online AI marketing tool. Similar to Surfer SEO, its best feature is the ability to rewrite sentences and paragraphs to improve readability. Check your paragraph’s grammar, punctuation, and spelling while ensuring clarity and conciseness. Not only does this program maintain your original writing voice and style, but it also keeps text natural and relatable. InstaText also has a built-in personal dictionary to improve your posts.

You can also integrate the software with popular business tools like Google Docs and Gmail.

7. Seventh Sense

Seventh Sense screenshot

 

Pros

  • Staggered send feature
  • Email campaign reports on its dashboard
  • Ease of use

Cons

  • Unnecessary steps when using Marketo

Pricing Plan

  • Business: $80 per month
  • Enterprise: Custom pricing

Seventh Sense is another email marketing platform that allows you to perform campaign management and sales analysis. You’ll gain particular insight into market trends, customer engagement, and marketing performance across multiple platforms.

Seventh Sense features an analytics dashboard where you can track campaigns. It also has a lookalike audience scheduling feature that helps you discover and reach newer leads.

You can perform A/B testing before sending out emails, and an email throttling feature helps prevent apps from suspecting you as spam.

If you’re interested in Seventh Sense, annual plans receive a 20% discount.

8. Grammarly

Grammarly screenshot

 

Pros

  • Real-time error checking
  • Accurate error checker
  • Simple to use

Cons

  • Limited features on the free version

Pricing Plan

  • Basic: Free
  • Premium: $12 per month
  • Business: $15 per user per month

Grammarly is a popular writing assistant that ensures your content is free from grammar mistakes. It can identify errors ranging from spelling errors to inconsistent tone.

This AI marketing platform lets you adjust your writing parameters based on audience type and formality. Create academic papers or casual articles for specific types of audiences, from high schoolers to college students to experts: You’ll always know whether your readers understand and relate to your content.

A built-in error checker underlines your mistakes with its editing tool or through your browser. You can see and edit them in real-time.

By upgrading your subscription plan, Grammarly provides access to its plagiarism detection tool, styling guides, and more.

 9. Frase.io

Frase.io screenshot

 

Pros

  • Generate and share high-quality content briefs
  • Excellent SEO capabilities
  • Nice user interface

Cons

  • Challenging to understand at first

Pricing Plan

  • Solo: $14.99 per month
  • Basic: $44.99 per month
  • Team: $114.99 per month

Frase offers limitless possibilities thanks to its automation, natural language processing, and machine-learning marketing capabilities. It can perform paraphrasing, article spinning, and even snippet writing.

Besides this, Frase can suggest the best topics to write about, based on a single keyword. It then goes through similar materials across the internet and extracts important data from the best-ranking pages.

From there, you can get a custom, SEO-friendly content brief. You can also revise your content to improve its SEO capabilities.

10. Jasper.ai

Jasper.ai screenshot

 

Pros

  • Accurate and relevant content brief
  • Integrates well with Grammarly
  • Simple user interface

Cons

  • Added costs for plagiarism capabilities

Pricing Plan

  • Boss: $99 per month
  • Business: Custom pricing

If you’re looking for a robust AI marketing tool for e-commerce brands, Jasper might be your ideal match.

Create different business releases like ad copies, articles, emails, meta descriptions, and landing pages. There are also pre-built templates for AIDA, PAS, and more. You can even generate product descriptions or bullet points for your Amazon shop. What we like about Jasper is that it has human-sounding capabilities that seem natural.

Lastly, Jasper has a built-in database of the most common and uncommon keywords and phrases. As a result, it can recommend synonyms and adjectives while improving your writing style and checking for spelling mistakes.

To get the most from Jasper’s features and capabilities, subscribe to its annual plan for a 17% discount.

11. Smartly.io

Smartly.io screenshot

 

Pros

  • Beautiful templates
  • Easy to use
  • Helpful customer support team

Cons

  • Costly for smaller brands

Pricing Plan

  • Custom pricing

Testing your ads is important to make your marketing strategy sustainable. With the help of Smartly, design creative ads and perform ad testing across various marketing channels before launching them. This can help you save on ad spending expenses.

Smartly also integrates with popular social media platforms to reach a larger audience. You can use it with Facebook, Instagram, and Snapchat — all in one centralized dashboard.

12. ChatFuel

ChatFuel screenshot

 

Pros

  • Streamlined user interface
  • Complete chatbot features

Cons

  • Limited template designs

Pricing Plan

  • Trial: $0
  • Entrepreneur: $14.99
  • Startup: $24.99
  • Small Business: $59.99

Chatfuel is perhaps the highest-rated AI chatbot in the market. Unlike other chatbots, it first clarifies customer questions before qualifying them as leads. Chatfuel also doesn’t encourage you to buy a separate AI marketing bot.

Not only can you customize your own answers based on regular customers’ questions, but you can also personalize chatbot messages to incorporate a unique personality. This makes your audience feel like they’re talking to a real person.

Wrapping Up

AI marketing might be in its early stages but it’s absolutely taking off. It’s the right time to discover how to integrate it into your current marketing strategy.

To ensure maximum customer satisfaction, check your needs, preferences, and budget before subscribing to any AI marketing tool — and always ask your team for feedback.

Want to learn more? Before committing to any single program, check out this excellent course on AI Applications in Marketing and Finance!

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Emma Collins is a tech writer for Productivity Spot. She's been writing tech tutorials & how-to guides on Windows, Android, iOS, Social Media, Data Recovery, Cybersecurity, Gaming, and more as a tech writer for over 6 years. You can find her work on many established tech websites, including Hackr.io, MakeUseOf, Help Desk Geek, Online Tech Tips, Switching To Mac, HandyRecovery, Cleverfiles, and more.

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